Putting plastic to work with Ecover
App Design; Campaign Identity; Environmental Design;
Founded over 4 decades ago by Belgian scientists, Ecover was born as a phosphate-free alternative to more harmful cleaning products. Since 1979, they’ve been encouraging people to refill their soap bottles. Now, they’ve taken the refillution to the next level with the launch of Ecover Refill Rewards. The new web application needed an identity that reflected their rebellious nature and celebrated taking a stand against single-use plastic.
The identity for Refill Rewards expanded on Ecover’s existing visual system inspired by protest placards and slogans. We decided to take a more introspective approach and turned towards the same revolutionary sentiment but on a smaller, more personal scale by hinting at bumper stickers, button badges and other items that people wear on their person to make a statement.
As part of a wider Refillution campaign, Refill Rewards was launched in conjunction with The Ecover Refillery, a 3-day pop-up activation that transformed a disused petrol station into an Ecover refill stop. The Refill Rewards web app identity carried through the experiential design in the form of tote bags, stickers and badges that refillers could take away with them. We minimised waste by selecting UK suppliers and materials that were either recycled, recyclable, compostable as well as durable and reusable.
