Ecological Restoration of the Scottish Landscape
Brand Strategy; Visual Identity; Naming; Photography; Print;
TreeStory are a community of forestry experts committed to building a future where people and planet can thrive together. Their work contributes to the diversification and expansion of Scotland’s woodlands, encouraging the thriving of forest ecosystems and habitats. Their goal is to transform the Scottish landscape and strengthen the connection between nature and society.
We developed a flexible visual identity that represented the tailored and caring nature of TreeStory's approach to forestry. We consciously steered away from tree symbols and illustrations in order to reflect the wider picture: water courses, flora, fauna and their ecosystems.
A series of combinable, hand-cut block prints and an impactful photography style come together to tell the story of rewilding and regeneration made possible thanks to ecological forest management.
