Changing attitudes towards chocolate
Brand Positioning; Visual Identity; Packaging; Copywriting;
ChocOATier is an oat mylk chocolate bar made in small batches, using only natural ingredients and organic cacao that has been both ethically and sustainably sourced. They came to us in search of a visual identity and packaging that celebrated chocolate and reflected their ethos.
The floating OAT - which changes chocolatier to chocOATier - signifies a disruption in the chocolate industry, aiming to change perspectives and attitudes towards chocolate. We created a simple but playful signature lozenge sticker that wraps around the minimal sleeve as well as other brand collateral, resulting in an iconic and striking visual identity. The distinct speckled sleeve contains up to 45% cocoa shells which are left over from chocolate production. All materials used in the packaging are biodegradable.
